Marcus Schneck (norelem): "With the rise of electric vehicles, we are developing specific components for this segment"

Marcus Schneck, CEO of norelem, explains how the company is fully established in the value chain and innovates intensively to enhance its competitive advantages.

AutoRevista.- What is norelem's position in an automotive sector in full transformation?

Marcus Schneck.-  norelem, a company renowned for its expertise in standardised components and automation solutions, plays a crucial role in the automotive industry's value chain. Its ability to offer high quality products and innovative solutions has made it an essential partner for automotive manufacturers and suppliers worldwide. 

The value chain in the automotive industry is complex and demands extreme precision at every stage of the production process. norelem provides a wide range of standardised components that are essential to ensure efficiency and quality in automotive manufacturing. Its products include fasteners, machine components, transmission elements, positioning systems and much more.

The reliability and precision of these components are essential to ensure that vehicles meet stringent quality and safety standards. In addition, norelem offers customised solutions to meet the specific needs of automotive manufacturers, enabling them to optimise their production processes and improve operational efficiency.

AR.- What are the most innovative solutions the company has introduced recently?

M.S.- norelem has remained at the forefront of innovation by continuously updating its product portfolio and improving its processes. We have expanded our line of precision modular components, making it easier for automotive manufacturers to create flexible and efficient production systems. These components allow for custom configurations and quick adjustments, reducing downtime and improving productivity.

Automation is key in the automotive industry, and norelem has introduced advanced solutions in this area. From robotic handling systems to high-precision automation components, these products help manufacturers increase efficiency and reduce human error in the production process.

In addition, we are incorporating new materials and manufacturing technologies to improve the durability and performance of their products. These include advanced alloys and additive manufacturing processes, which offer significant advantages in terms of weight, strength and cost.

AR - What are the most important developments in digitalisation?

M.S.- Digitalisation and the adoption of Industry 4.0 technologies are transforming automotive manufacturing. norelem is at the forefront of this transformation, offering smart system-compatible components and IoT solutions that enable real-time monitoring and control of production processes. In an increasingly interconnected industrial environment, our smart products support the efficient organisation and monitoring of production processes.

Intelligent products from norelem offer an ideal solution for error-free machining of workpieces, for example in the field of machining. They make it easy to check the clamping and stops even before the machining process. norelem offers various intelligent components for this and other areas of application.

From intelligent support pins to clamps with force sensors, our innovative components guarantee precise machining and increased repeat accuracy. In addition, our Bluetooth modules enable convenient data transfer and visualisation, while the Gateway acts as an interface between the intelligent product and the machine controller to ensure precise processes.

With our easy-to-use web app, a company will maintain control over its clamping systems, whether on a tablet, smartphone or desktop computer. This app also allows the simultaneous monitoring of several tools on different machining centres and production systems.

AR.- Sustainability and electric mobility are two key vectors today.

M.S.- Sustainability is a key trend in the automotive industry, and norelem is committed to developing sustainable products and processes. This includes using recyclable materials, reducing emissions in its manufacturing processes and implementing circular economy practices.

With the rise of electric vehicles, norelem is developing specific components for this segment, such as elements for battery management systems and components for charging stations, contributing to the advancement of sustainable mobility.

AR.- Where do the keys lie to remain competitive at the highest level in the future?

M.S.- To stay competitive and remain a valuable partner to the automotive industry, norelem has outlined a strategy for the future that focuses on several key pillars. Firstly, norelem will continue to invest significantly in research and development in order to maintain its innovation leadership. This includes the development of new technologies and the continuous improvement of its existing products.

Secondly, the company plans to expand its global presence, opening up new markets and strengthening its distribution network. This will ensure that its products and solutions are available to a greater number of automobile manufacturers worldwide with on-site support.

In addition, norelem will seek strategic alliances with other industry leaders and research centres to foster collaborative innovation and develop integrated solutions that address the future challenges of the automotive industry.

Of course, sustainability will continue to be a central focus of norelem's strategy, with clear objectives to reduce its environmental footprint and contribute positively to global sustainability goals.

In short, norelem continues to play a key role in the automotive industry's value chain by providing high-quality standardised components and immediate availability of more than 100,000 references. With a constant focus on innovation, sustainability and strategic expansion, the company is well positioned to meet future challenges and remain a valuable partner to the automotive industry.

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Interview published in AutoRevista 2.393